About Arthur - The Autor

Welcome to this about page! I think you figured out that my name is Arthur, Arthur Camberlein & that I am an Sr. SEO Specialist in Canada

SEO, Data Python

I graduated from a MBA in Marketing and Ecommerce, in Lille, FRANCE and learn most of what I know along the way -- My LinkedIn could give you more info about that -- and I am know working in Canada, for Shopify in Tech SEO.

Everything started with a blog

I put my two feet a few years ago in SEO with my first blog [R.I.P. lol] on Wordpress and discover lots of things about SEO, Wordpress, servers; following that I did several internship in product, social media & webmarketing. Then I landed my "first real job" in a web agency where I was specialize in 360 marketing clients.

Data lover ...

Following that my "love" for data and SEO was too strong, so I asked to be allowed to specialize myself in WebAnalytics and SEO. That was really interesting to be Webanalysis and SEO Consultant for a few years. After these 6 years of great work -- and after discovering R -- I wanted to dig deeper the data knowledge and went to Luxembourg to be at the same time a Product Owner on the Data Team and a Data Analyst.

... with SEO roots

Finally, I followed my dream to come to Canada and I am now an SEO Specialist in the tech industry. Thanks to my technical knowledge, product affinity and my "SEO love", I am able to exchange with different teams and create links between them.

Blog and projects

I am curious and do many things (too many? not me to tell). If you want to discover more, you can go to the blog part or to my project page.

A little bit about my work as an SEO

We will go below as a resume of several of my work an SEO Specialist/SEO expert using data to get the best of optimization.

Sr. SEO Specialist @ Shopify | Canada

Implement effective SEO strategies to drive high-quality, organic traffic to Shopify products & properties. With my expertise in automation, interlinking, and code optimization.

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French SEO Manager @ Shopify | Canada

As a French SEO Manager at Shopify, I was in charge of the Organic Growth for Shopify on the French Markets

SEO Specialist @ Adviso | Canada

Getting the best SEO for my client thanks to exchange, automation, and team spirit: content creation, bot optimization, etc.

Data Analyst @ Editus | Luxembourg

Analyzing data and creating data viz for internal purposes. Gathering information mostly thanks to SQL and Power BI.

Data Product Owner @ Editus | Luxembourg

My role was to make sure that the roadmap was on schedule & to do so I dealt with two groups of developers and make sure everyone aligned.

SEO & web-analytics Consultant @ Open Linking (now Noiise) | France

Mostly SEO for e-commerce brands in diverse sectors such as tourism, clothes, video games or finance. And also some consulting and courses about how to understand its data.

SEO Expert in Canada

Expert since 2004

There is so much information already available online to become an SEO Expert: fast courses, webinars, articles, etc. But what exactly an SEO expert?

Saying that I am an SEO expert is not something you will heard me say often, especially at work; because I always try to be better and proud of this expertise.

Learn more about what is an SEO Expert

SEO and Webmarketing all the way for me

==> The SEO World is changing <==

Nobody can deny it: the world is changing and the SEO world is also changing! Taking Google for example, from 1998, it changes from a Search Engine to a Response Engine; focusing more and more on giving the "right" answer to the "right" person.