Who am I?

Curious french guy living in Montreal (Canada) who really enjoys technology and the Internet. Especially understanding how things work.

Where does I currently working?

Currently working as an SEO Specialist @ Shopify in Canada and really enjoy it!

My previous work place: SEO & Data in Canada, Luxembourg and France

Before Shopify I was a SEO Specialist in a web agency in Montreal, QC, Canada. Former to that I worked as a Data Analyst in Luxembourg and as an SEO and Web analyst consultant in France (Lille) where I was specialized in SEO, e-commerce and online strategies.

Constant learner + giving/sharing person

I really enjoy spending time learning "stuff" but also sharing my knowledge, that's why I wrote on several websites and go into forums. But that's not all, I gave several conferences (& webinars), some courses and company training courses. Subject where about SEO 101, netlinking, e-commerce analysis, web-analysis basics, tech SEO, ...

Webmarketing swiss-army kniff

My coworker used to say about me that I'm a web-marketing swiss-army kniff. I'm familiar with SEO, Data, SEA, SMO and Webanalyses ; and also some tech & stats languages such as R (stat) and Python.

SEO as a passion: also webmastering

Without forgetting that I'm also a webmaster for several website. I live for test and SEO, so I have several website where i try to better understand Google Algorithm. Plu I also help several people to build there e-commerce website thanks to Wordpress (and Woo commerce) and Shopify.

A little bit about my work as an SEO

We will go below as a resume of several of my work an SEO Specialist/SEO expert using data to get the best of optimization.

SEO Manager @ Shopify | Canada

Participating in getting the best organic trafic for Shopify products with test and studies.

SEO Specialist @ Adviso | Canada

Getting the best SEO for my client thanks to exchange, automation and team spirit: content creation, bot optimization, etc.

Data Analyst @ Editus | Luxembourg

Analyzing data and creating data viz for internal purposes. Gathering information mostly thanks to SQL and Power BI.

SEO & web-analytics Consultant @ Open Linking | France

Mostly SEO for e-commerce brands in diverse sectors such as tourism, clothes, video games or finance. And also some consulting and courses about how to understand its data.

Expert SEO in Canada

There is so much information already available online to become an SEO Expert: fast courses, webinars, articles, etc. But what exactly an SEO expert?

For me an SEO expert consist in understanding SEO in every part of it ... meaning understanding how to optimize content, how to optimize technically a website and how you must work on acquiring backlinks also. 3 big part that you should now - at least - and also, you can add the data part (data analysis) since a few years you cannot be a SEO expert, if you do not have an expertise in data: understanding it, knowing from where you can gather it, which data you can trust ... and mostly what decision you will take to go further in your SEO strategy thanks to data.

If you want to summarize it, there is 3 points:

  • Tech SEO: indexation, site structure, interlinking ; how to have a better crawl from Search Engine Bots
  • Content SEO: keyword research and how to write good content (content that drive traffic which will convert)
  • Backlinks distribution: could be related to PR and also how to gain notoriety.

Moz.com on its part will summarize it in 7 points:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs

SEO and Webmarketing all the way

SEO World is changing

Nobody can deny it: the world is changing and SEO world is also changing! Taking Google for example, from 1998, it change from a Search Engine to a Response Engine ; focus more on more on giving the "right" answer to the "right" person.

SEO & Data swiss-army knife

As a webmarketing swiss-army knife I know how to do SEO, analyse data ... but also how to understand how SEA works, launch a SMO campaign and analyse it all thanks to webanalyses tools.


Search Engine Optimisation is one of the many ways to get trafic on your website. SEO integrates onsite optimisation (technical optimisation and content optimization), but also offsite optimisation with linkbuilding (link baithing & link ninja).


In a world of <strong>Big Data</strong> there is data everywhere! My goal as a Data Specialist is to gather all needed data - preferably thanks to automation with API for example - and be able to analyse it to extract optimizations. In SEO it could came from Google Search Console, Google Analytics and log analysis for example ; that could also could be consolidated by backlink analysis.


What is ecommerce (also electronic commerce), is the action to buy and sell goods and/or services thanks to the Internet. I am specialized in SEO and data for ecommerce website, meaning I know how to best optimized your website to get sales!


Search Engine Advertising is associated with paid search. It means you will pay to get some traffic from search engines (from search ads and also PLA)...but also from website with display banners. The main product used to do SEA is Adwords, but you can also find that in some market Bing Ads will have larger and larger market parts.


Social Media Optimisation will help you develop your online strategy on social media like Facebook, Twitter, LinkedIn, etc. On social media you could have organic post but also paid post ; depending on your goal(s) you could use both or either one of them


How to anaylse your traffic? How to get some statistics about your visitors? If you wuld like to know you will have to insert a script from a webanalyses tool like Goole Analytics, AT Internet or Omniture. the next will be follow event linked to your goal

Find me on the Internet

I work on several projects like Fixie Lille (Fr), a website about bikes which brings together bike lovers around the world.

I've also wrote on several french marketing and tech blogs around the years: Webzeen, Open Linking, Antispam, etc.

For french speaking people, you can find me on Merci Sergey - SEO tech and Data and for english speaking folks, there is some great info on my Instagram account. 2 places where I talk about SEO, automation, Python, R and Internet stuff ;-)