About Arthur - The Autor

Welcome to this about page! I think you figured out that my name is Arthur, Arthur Camberlein & that I am an Sr. SEO Specialist in Canada

SEO, Data Python

I graduated from a MBA in Marketing and Ecommerce, in Lille, FRANCE and learn most of what I know along the way -- My LinkedIn could give you more info about that -- and I am know working in Canada, for Shopify in Tech SEO.

Everything started with a blog

I put my two feet a few years ago in SEO with my first blog [R.I.P. lol] on Wordpress and discover lots of things about SEO, Wordpress, servers; following that I did several internship in product, social media & webmarketing. Then I landed my "first real job" in a web agency where I was specialize in 360 marketing clients.

Data lover ...

Following that my "love" for data and SEO was too strong, so I asked to be allowed to specialize myself in WebAnalytics and SEO. That was really interesting to be Webanalysis and SEO Consultant for a few years. After these 6 years of great work -- and after discovering R -- I wanted to dig deeper the data knowledge and went to Luxembourg to be at the same time a Product Owner on the Data Team and a Data Analyst.

... with SEO roots

Finally, I followed my dream to come to Canada and I am now an SEO Specialist in the tech industry. Thanks to my technical knowledge, product affinity and my "SEO love", I am able to exchange with different teams and create links between them.

Blog and projects

I am curious and do many things (too many? not me to tell). If you want to discover more, you can go to the blog part or to my project page.

A little bit about my work as an SEO

We will go below as a resume of several of my work an SEO Specialist/SEO expert using data to get the best of optimization.

Sr. SEO Specialist @ Shopify | Canada

Implement effective SEO strategies to drive high-quality, organic traffic to Shopify products & properties. With my expertise in automation, interlinking, and code optimization.

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French SEO Manager @ Shopify | Canada

As a French SEO Manager at Shopify, I was in charge of the Organic Growth for Shopify on the French Markets

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SEO Specialist @ Adviso | Canada

Getting the best SEO for my client thanks to exchange, automation, and team spirit: content creation, bot optimization, etc.

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Data Analyst @ Editus | Luxembourg

Analyzing data and creating data viz for internal purposes. Gathering information mostly thanks to SQL and Power BI.

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Data Product Owner @ Editus | Luxembourg

My role was to make sure that the roadmap was on schedule & to do so I dealt with two groups of developers and make sure everyone aligned.

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SEO & web-analytics Consultant @ Open Linking (now Noiise) | France

Mostly SEO for e-commerce brands in diverse sectors such as tourism, clothes, video games or finance. And also some consulting and courses about how to understand its data.

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SEO Expert in Canada

Expert since 2004

There is so much information already available online to become an SEO Expert: fast courses, webinars, articles, etc. But what exactly an SEO expert?

Saying that I am an SEO expert is not something you will heard me say often, especially at work; because I always try to be better and proud of this expertise.

Learn more about what is an SEO Expert

SEO and Webmarketing all the way for me

==> The SEO World is changing <==

Nobody can deny it: the world is changing and the SEO world is also changing! Taking Google for example, from 1998, it changes from a Search Engine to a Response Engine; focusing more and more on giving the "right" answer to the "right" person.