SEO & Data Specialist | Arthur Camberlein
Hi. Arthur, SEO MANAGER & DATA SPECIALIST IN CANADA"
Hello, my name is Arthur Camberlein, I am a Senior (Technical) SEO Manager & Data Specialist! I was a SEO Specialist in Montreal (Canada), a Data Analyst in Luxembourg & an E-marketing consultant specialized in SEO in Lille (France)
Nowadays, my job title is Sr. SEO Manager @ Shopify. I am specialized in technical SEO and automation. What does that mean? It means that part of my Technical SEO day-to-day involves the process of "tweaking" our website to help search engines being more efficientl at crawling and indexing it.
During my free time I like to play with SEO, Data, CMS and a lot of web stuff ... but also I am a big cycling afficionados & a tea lover!
More about me and my work
As you can see previously on this page: I am a tech SEO guy with a blog ^see above^ (& many passions).
But what does that mean? What is an SEO Specialist and especially a Technical SEO Specialist? Let's find out more about it and about webmarketing.
So Technical SEO
In one sentence, technical SEO is technical improvements (loading time, auto-generated pages, automation, etc.) on a website with the end goal to enhance the SEO.
Learn more about technical SEO here
Who am I?
Curious french guy currently living in Montreal, CANADA. I really enjoy technology and the Internet in general. Especially I am curious and love understanding how things work.
Work related: Working as a Senior SEO Specialist @ Shopify
Currently working as an SEO Specialist @ Shopify in Canada and really enjoy it! I am part of the Technical SEO, which means I make sure that bots & users find the right information. I also try to automate SEO processes along the way with SQL and Python mainly.
My previous work place: SEO & Data in Canada, Luxembourg and France
Before Shopify I was a SEO Specialist in a web agency in Montreal, QC, CANDA. Former to that I worked as a Data Analyst in LUXEMBOURG and as a SEO and Web analyst consultant in France (Lille, in the Norht of France to be pricise) where I was specialized in SEO, Analysis, e-commerce and online strategies.
Constant learner + giving/sharing person
I really enjoy spending time learning "stuff" (webmarketing, coding, building,...) but also sharing my knowledge, that's why I wrote on several websites and go into forums.
But that's not all, I gave several conferences (& webinars), some courses and company training courses. Subject where about SEO 101, netlinking, e-commerce analysis, web-analysis basics, tech SEO, ...
Learn more about this part with my projects page.
Webmarketing swiss-army kniff
My coworker used to say about me that I'm a web-marketing swiss-army kniff. I'm familiar with SEO, Data, SEA, SMO and Webanalyses ; and also some tech & stats languages such as R (stat) and Python.
SEO as a passion: also webmastering
Without forgetting that I'm also a webmaster for several website. I live for test and SEO, so I have several website where I try to better understand Google Algorithm. Plus I also help several people to build there e-commerce website thanks to Wordpress (and WooCommerce) and Shopify.
A little bit about my work as an SEO
We will go below as a resume of several of my work an SEO Specialist/SEO expert using data to get the best of optimization.
SEO Manager @ Shopify | Canada
Participating in getting the best organic trafic for Shopify products with test and studies.
SEO Specialist @ Adviso | Canada
Getting the best SEO for my client thanks to exchange, automation and team spirit: content creation, bot optimization, etc.
Data Analyst @ Editus | Luxembourg
Analyzing data and creating data viz for internal purposes. Gathering information mostly thanks to SQL and Power BI.
SEO & web-analytics Consultant @ Open Linking | France
Mostly SEO for e-commerce brands in diverse sectors such as tourism, clothes, video games or finance. And also some consulting and courses about how to understand its data.
SEO Expert in Canada
There is so much information already available online to become an SEO Expert: fast courses, webinars, articles, etc. But what exactly an SEO expert?
Saying that I am an SEO expert is not something you will heard me say often, especially at work; because I always try to be better and proud of this expertise.
Learn more about what is an SEO Expert
SEO and Webmarketing all the way for me
==> The SEO World is changing <==
Nobody can deny it: the world is changing and the SEO world is also changing! Taking Google for example, from 1998, it change from a Search Engine to a Response Engine; focusing more on more on giving the "right" answer to the "right" person.
SEO & Data swiss-army knife
As a webmarketing swiss-army knife I know how to do SEO, analyse data ... but also how to understand how SEA works, launch a SMO campaign and analyse it all thanks to webanalyses tools.
|Search Engine Optimisation is one of the many ways to get trafic on your website. SEO integrates onsite optimisation (technical optimisation and content optimization), but also offsite optimisation with linkbuilding (link baithing & link ninja).||In a world of Big Data there is data everywhere! My goal as a Data Specialist is to gather all needed data - preferably thanks to automation with API for example - and be able to analyse it to extract optimizations. In SEO it could came from Google Search Console, Google Analytics and log analysis for example ; that could also could be consolidated by backlink analysis.||What is ecommerce (also electronic commerce), is the action to buy and sell goods and/or services thanks to the Internet. I am specialized in SEO and data for ecommerce website, meaning I know how to best optimized your website to get sales!|
|Search Engine Advertising is associated with paid search. It means you will pay to get some traffic from search engines (from search ads and also PLA)...but also from website with display banners. The main product used to do SEA is Adwords, but you can also find that in some market Bing Ads will have larger and larger market parts.||Social Media Optimisation will help you develop your online strategy on social media like Facebook, Twitter, LinkedIn, etc. On social media you could have organic post but also paid post ; depending on your goal(s) you could use both or either one of them||How to anaylse your traffic? How to get some statistics about your visitors? If you wuld like to know you will have to insert a script from a webanalyses tool like Goole Analytics, AT Internet or Omniture. the next will be follow event linked to your goal|
Find me on the Internet
I work on several projects like Fixie Lille (Fr), a website about bikes which brings together bike lovers around the world.
I've also wrote on several french marketing and tech blogs around the years: Webzeen, Open Linking, Antispam, etc.
For french speaking people, you can find me on Merci Sergey - SEO tech and Data - and for english speaking folks, This woould be the place to hangout where I talk about SEO, automation, Python, R and Internet stuff ;-)